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[For China] Sony unveils BRAVIA™ 4K BU40H series 4 professional displays30 April 2020

Sony has unveiled its new BRAVIA™ 4K BU40H series professional displays for the commercial market. The advantage of this series falls not only on Sony’s high picture quality, but also on the intelligent, convenient professional features and flexibility to customize. Compared with the previous generation BA35G series, the BU40H series has improved its expansibility, and enhanced design with higher picture quality. This new line-up will be launched in the market from June.

Experience the highest picture and sound experience with Sony’s unique technology

In addition to embedded 4K HDR processor and TRILUMINOS display technology, the BU40H series implements a number of Sony’s advanced AV technologies; detailed 4K picture quality with 620 nit as standard and 850nit peak brightness serving up a great experience to customers.

Meets the needs of professional users with optimized commercial performance

With the thin-and-light design, the BU40H series are designed in four sizes including 55”, 65 “, 75” and 85”. The simplified pro-oriented front view fits any kind of application. BU40H series products achieve advanced IP network connection (wired/wireless LAN) and support the Crestron Connected, Extron IP Link system, typical central control systems to easily be integrated into the existing system. Our after service supports a 3 year warranty for customer’s peace of mind.

Professional mode to achieve customized scenarios

BU40H series support an easy-to-operate professional mode (Pro mode) which offers one-step setting for each scene and allows users to customize the display to meet their needs. Managing displays in multiple locations is always a headache to facility managers, yet BRAVIA offers simplified export/import function using USB memory, which improves work efficiency and makes the product an ideal choice for enterprise customers.

Simplified smart operation with built-in software platform

BU40H series are equipped with intelligent software platform which takes advantage of the built-in CPU/GPU and video decoder, simplifying complex systems with PC/STB/switcher into a single display and reducing TCO. Functions like automatic boot display and signal source switching etc. can be realized without the need for remote control or external devices. Built-in Android OS platform offers an upgraded interface and simplified operation for commercial users. Create content with unitizing HTML5 and publish it is easy to manage up to 4K video. Contribute to visualized communication only by USB plug and play operation. BU40H series provides more than 100 REST API’s that can be integrated into external systems easily.

Provide systematic solutions for multi-scenario applications

BU40H can be applied to conference rooms, public spaces, digital signage, radio and television media, security camera surveillance, museums and exhibition halls, smart classrooms and medical institutions etc. In addition, this series can also be integrated with Sony educational products, cameras and monitors etc. to propose completed one stop solution.