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Sony Electronics Adds BZ53L 98-inch Display with Deep Black Non-Glare Coating to Pro BRAVIA® Line Up23 Apr 2024

Sony Electronics’ family of professional BRAVIA displays is expanding with a new 98-inch option, the BZ53L. Ideal for corporate, education, and retail applications, the display incorporates Sony’s innovative Deep-Black Non-Glare Coating technology as well as additional features. The 98-inch model complements Sony’s existing Deep-Black Non-Glare options which include 55-inch, 65-inch, 75-inch, and 85-inch choices.

Sony’s unique Deep-Black Non-Glare Coating offers low reflection while maintaining deep blacks, high contrast and precise image quality. It addresses common concerns related to digital signage being displayed in challenging, high ambient light, or direct lighting environments. This technology combines minimal glare and low reflection, which in turn boosts content.

“For decades, our Pro BRAVIA displays have assisted our customers and their viewers and continue to evolve based on their needs and demands,” said Rich Ventura, Vice President, Professional Display Solutions, Sony Electronics. “After recently debuting a series featuring our Deep Black Non-Glare Coating, customers have responded to the enhanced visibility, minimal reflection, and overall effectiveness of the technology. With the addition of a 98-inch option, the Deep Black Non-Glare Coating series has a wide and inclusive range of sizes, so users won’t be limited in their installations due to natural lighting, space, or other factors.”

The BZ53L is built on the foundational principles of usability, installation flexibility, superior picture quality, and sustainability that Sony’s professional BRAVIA display products are known for. This model stands out with its:

• 4K 120 Hz panel for smooth motion representation,
• XR Triluminos Pro effect for a broader, more accurate color palette,
• 780 nits of brightness to ensure high visibility under various lighting conditions,
• Full Array Local Dimming backlight technology for enhanced contrast and color vibrancy,
• Support for 24/7 operation and Pro Mode for easy customization.
  

The user-friendly BZ53L model is also easy to install, with options for portrait and tilt configuration, handles for easy transport, a discreet logo position, and convenient accessibility to the display’s multiple terminals. This display is about 20kg (roughly 44 pounds) lighter, and its packing weight is 38kg (about 83.8 pounds) lighter than the 100-inch BZ40J. It also supports Apple AirPlay2 and Google Chromecast as well as Google Meet. Additional highlights of this display include a Software AP function, which allows users to connect their own devices directly to the display. Users can also easily access the complimentary digital signage player, BRAVIA Signage Free (BSF) app, by installing it to a USB flash drive from a B2B BRAVIA.

Like its environmentally conscious predecessors, the BZ53L \ uses recycled plastic materials and packaging, and has Power-Saving Mode, which enables the displays to power off when not in use.